Privacy Policy

This privacy policy sets out how Backlash Brewery and Dontyne Property & Leisure Ltd uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Backlash Brewery may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Last modified 19th February 2019


What We Collect:

We may collect personal information from you such as:

  • Name
  • Address
  • Age/date of birth
  • Contact details such as email, telephone number etc.
  • Due to the nature of our business we may also require ID confirmation, which may be held in our records.
  • Other information on your preferences, interests etc we may obtain from customer surveys, offers, competitions etc



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure,we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.


What We Do With Your Information:

This information is used primarily in the general running of our business; to complete orders, arrange payments and deliveries etc, and for internal record keeping.

Additionally, we may use information such as your email address to inform you of special offers and discounts or other information which we think you may find interesting. We may also conduct market research occasionally to improve our products and service. We will only contact you in relation to marketing with your prior consent and you can withdraw consent to marketing contact at any time either by unsubscribing on the email or contacting us directly at

We will not sell or otherwise pass on your information to third parties, other than trusted partners we use in the administration and processing of our business. Those partners and the purpose for which we process your information with them are listed below and we have made every effort to ensure they have the policies in place to keep your information confidential. Privacy policies may vary from company to company and you can see the policy of each company listed on their own website.

Mailchimp: We use mailchimp for automated mailing, such as sending out our newsletters. Mailchimp use a double opt-in sign up for marketing and so your details will only be applied to our mailing list with your prior consent and you can unsubscribe via the mailing or by email to us on at anytime should you wish to opt out.

Ridgetek Web Solutions: Ridgetek run our website and therefore may need access to some personal identifiable information in order to ensure the site is effective and that you can interact with it fully. One example of this would be a password set up or reset, if you forget your password, they may need your name and/or email address in order for you to gain access to the site.


How We Use Cookies:

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any


information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Retention Periods:

Marketing: We will only hold your details for marketing purposes as long as you have subscribed to us. Once you notify us you no longer wish to receive marketing materials from us, your information will be removed.

Customer Management & Business Processing: Information held for the purpose of managing your account and processing your orders etc while you have a relationship with us. If we no longer have a relationship, we have a retention period of 12 months before deletion. However some information may be required to be held longer to comply with law and regulations.


Controlling Your Information:

  • You can request to see what information we hold relating to you by submitting a Data Subject Access Request. This request should be done in writing either by letter or email at Depending on the nature of the request, ID confirmation may be required to fulfill the request. We will only respond to legitimate and reasonable requests, in the case of excessive or fivilous requests we may charge an administration fee to cover the costs of processing.
  • You can request for us to remove some or all of the personal information we hold in writing or email at Please note, as much of the information is used in providing our service to you, if you are an existing customer, we may not be able to continue our service depending on which information you wish removed.
  • You can withdraw from direct marketing at any time either by unsubscribing on the mailing or contact us at
  • If any of your personal information has changed or if you feel what we hold is incomplete or inaccurate. Please write to us or contact us at

If you have any further queries on the subject of your personal information or our privacy policy, please contact us in writing at our contact address or by email to