This was for Dontyne Gears at JSAE in Yokohama, where we supplied ‘Big In Japan’ of course and ‘Mucky Dog’. This is the first time Backlash beer has been used for promotion events. Thanks to Jonathan, Manager of Dontyne Gears, for helping to give many people a taste of things to come. They had many important visitors at the booth, which was the UK Pavillion sponsored by APC, SMMT at DIT. Representatives from all these organisations were interested for their own purposes later in the year.
There was also a range of companies from Japan and beyond who partook and were very impressed with the result. We will be doing the same next year for sure